Portal de Jumilla
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The general director of the Institute of Tourism indicates that the wine is a strategic product "for its ability to stimulate local economies and reduce seasonality"
The Ministry of Economic Development, Tourism Development and Employment presented this afternoon in Jumilla the 'Plan for the Promotion of the Wine Routes' with a package with new tools of innovation to drive marketing 'on line'.
It is a day on the wine routes which will be held next Wednesday in Yecla and later in Bullas, whose aim is to present specific promotional activities aimed at promoting and spreading wine tourism in the region.
The actions undertaken in this promotional plan are agreed upon by the Tourism Institute, local authorities and industry and include the presence in fairs (six national and three regional), 'famtrips' with national and international tour operators, in collaboration with Turespaña, 'workshops', agreements with tour operators and media campaigns.
She recalled the director of the Institute of Tourism, Manuel Fernández-Delgado, the plan seeks to position and enhance the competitiveness of the Wine Routes of the Region of Murcia.
He said that "wine tourism is a holiday mode booming and is considered strategic for its ability to stimulate local economies, reduce seasonality and to value the historical, natural and cultural heritage of the areas in which it develops."
The museums and the wine routes received 37,194 visitors in 2014, representing an increase of 1.5 percent over the previous year's data.
That same year, the Tourism Observatory of the Wine Routes of Spain stresses the Ruta del Vino de Yecla as one that obtained major increase in visitors with 53 percent.
Jumilla route ranked as the sixteenth rank Bullas visitors and recorded an increase of 13 percent.
Innovation tools
During the course of this conference, the Institute of Tourism shows the businessmen linked to the wine routes running tourism marketing platform 'Hermes' and applications that allow multiply the visibility of wine product webs.
The 'Hermes' program, which includes a 'channel manager' hotels, 'Harp', and the content manager for tourism companies 'Orion' are free for business and was designed by the same application.
Until 31 December 2015, 'Harp' has managed more than 11,400 bookings.
The number of establishments who have used the application during this period amounted to 135. These data have led to an increase in the number of reservations from 24 percent over the same period last year.
In 2015, 109 companies participated in the pilot 'Orion' phase, registering more than 450 reservations number.
Source: CARM
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