Portal de Jumilla
www.portaldejumilla.com
Bodegas, cooperatives Murcia and the Regulatory Council of the Denomination of Origin Jumilla have been a total of 15 projects for the line of support that the regional government has established for the promotion of wine products in third countries, European funds.
Specifically the Jumilla CRDOP invest 120,000 euros this type of promotional, it will add to the wineries who applied for the municipality, and whose grant is 50% of the total cost of advertising and promotional activities.
These projects, which correspond to the 2013-2014 campaign, will involve an investment of 9.6 million euros in promoting the wines of Murcia companies in countries outside the European Union.
The aids are a major boost for the wines of the region are marketed outside national borders, especially in countries like the U.S., Canada and Japan and China, with a great importance due to the scope and requirements of their markets.
The planned actions are directed also to other countries like Mexico, Brazil and African countries like Nigeria and Ghana.
CRDOP Jumilla The fund will allocate these grants to implement its presence in the markets of Shanghai, Hong Kong, Japan and Brazil, participating in its various exhibitions and events around wine.
It is further expected that the new CAP also offers aid to promote wine projects in member countries of the European Union.
In this case, the campaigns should make explicit reference to the recommendation of moderate wine consumption.
Source: Ayuntamiento de Jumilla
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