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The Minister of Culture and Tourism, Pedro Alberto Cruz, today held a meeting with the mayor of Jumilla, Enrique Jimenez, which addressed issues concerning the future of the wine museum.

"We want a regional museum," said the counselor, "whose management falls in the effort both in local and regional as well as European subsidies destined for the same, and with the involvement of local businesses."

In addition, the Minister said that one of the consensus reached at the meeting is that "we do not want a museum passive", but an ambitious project that stood out as "the Guggenheim wine experience in the Region of Murcia", a museum, a his judgment, must be both "the reference element of all tourism promotion strategies that make wine in the region" as a context in which the visitor "can experience wine through sensory and aesthetic experiences" being and "a new way of getting the wine experience to tourists who come to Jumilla".

Thus, the Minister of Culture and Tourism said that make this museum is "a challenge necessary as wine tourism needs a milestone, and that milestone has to be in Jumilla" since, traditionally, "is a municipality that has lived wine ".

In addition, for the outside, the 'brand Jumilla' is a brand that "weighs much when be related to wine Murcia".

Source: CARM