Portal de Jumilla
www.portaldejumilla.com
Representative of the Wine Routes of Spain and ACEVIN in Alcazar de San Juan, was in charge of opening the conference with a talk about the Wine Tourism.
The Mayor of Jumilla, Enrique Jimenez, Councillor for Tourism, Maria Dolores Fernandez and Angel Perez, were in charge of presenting the speaker of the first conference in the First Conference of Tourism, organized by the Department of Culture and Tourism.
The Mayor stressed the importance of tourism and wine tourism in our locality, we possess the agricultural environment, the culture of wine, and on wine tourism as the economic engine that it is, and to be fostered.
During the conference, Diego Vaquero constantly interacted with the audience, asking and answering questions, making you think and understand the changes that we constantly, especially tourism, constantly evolving.
Changes that have to adapt to stay in business, in addition to offering more than one product or service, offer sensations, experiences and moments that make us remember how good that product and we can repeat consumption.
Currently, the market is hypersegmented, with a very demanding and maverick who is not only looking to save, but to live a unique experience.
The lecturer has managed to raise the world trends in tourism in the wine world and join it.
There is huge potential in the tourism and particularly in Jumilla in particular, said, promoting wine tourism model that proposes the Wine Routes of Spain.
The most important thing is that a product of wine tourism experiences provide visitors through the theming of wine, wineries, spas, wine bars ...
This conference will be held every Wednesday in February, ending the last, with a round table.
Source: Ayuntamiento de Jumilla
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