Portal de Jumilla
www.portaldejumilla.com
The aim is to optimize the internationalization of the company Murcia and this penetration into new markets, and has been organized by INFO.
On Thursday, was held at the Castle in our town, a tasting in order to present the wines of the region in three countries: Austria, Czech Republic and Slovak Republic.
Attended by ten wineries in the region, ie six of the DO Jumilla, Yecla DO three and one of the DO Bullas.
This initiative has been conducted through the Foreign Trade Promotion Plan, co-managed between the INFO and the Chambers of Commerce of Murcia, in order to optimize the internationalization of the company in Murcia and the penetration of it into new markets.
Specifically, this tasting, have been in contact with participating wineries to eleven importers of the above countries, together with an editor of a magazine more representative of the wine sector in the Czech Republic "Wine & Degustation".
These importers have had meetings with each of the wells during periods of half an hour.
Before tasting and visits were made to the participating wineries.
The aim of this inverse relationship is totally commercial, as the wineries of the region do not operate in these markets, which is to include our wines in its customer base gradually.
These countries are very protectionist, but are open to new high-end wines, such as those in the region.
The conference will close with a dinner talk by the Director of the Murcian Institute of Investigation and Agricultural Development and Food (IMIDA), D.
Adrian Martinez Cutillas, which will cover important issues such as the Monastrell grape, the three designations of origin participants and research topics and improved conservation of bottled wine.
Source: Ayuntamiento de Jumilla
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