Portal de Jumilla
www.portaldejumilla.com
The Perfect Balance is the name presented by the Regulatory Council of the Protected Designation of Origin Jumilla as a description of the personality of its wines that are more respectful and consistent with the land from which they come.
The awareness of the perfect balance between the land, the climate and the vine, in coexistence with the human factor and the surrounding landscape, is presented as the pure essence of the Jumilla PDO wines.“A mutual respect that is agreed with the word ecology, not as a fad, but as a millennial identity stamp of these lands.
This perfect three-way harmony gives shape to a native grape with its own personality: the Monastrell.
A vine that benefits from the art of organic farming, the one that we learned to develop more than 2000 years ago.
To speak of the Jumilla Denomination of Origin is to speak of an easy balance to enjoy in each drink ”.
In this way, he presents the locution of El Equilibrio Perfecto, in the documentary spot that is the centerpiece of this campaign to promote the wines of the PDO Jumilla in Spain and in the world, in traditional media and digital media, from advertising on furniture urban and insertions in audiovisual content platforms, up to social networks and communication and advertising media in Spain,and in the United Kingdom, China, Germany and the United States during the months of December 2020, and January 2021.The brothers Juan and José Miguel Palao, from the audiovisual production company Guarafía, sign the piece and assure that with this video “we had a truth to show: the adaptation of the native variety of the land, the Monastrell, in a harsh and sometimes extreme climate , which has created an ecosystem rich in species that over thousands of years has generated a dependency between them, that is why we speak of ecology and nature ”.
Throughout these months of work, research, field study, observation and tracking, they have conclusions such as that “the traditional vineyards of the Jumilla PDO, in glass and in dry land, keep a great variety of fauna.
The hard days of recording El Equilibrio Perfecto have been fortunate for us,to be able to show our passion for nature and our knowledge and tracking of the fauna of this land, from which we have obtained unique and very close images, of very elusive species, difficult to obtain ”. Among the species that “sneak” into the crops and the winegrowers naturally in the spot are insects such as the Empusa pennata mantis or the Arigope lobata spider, the Careto Dormouse, a medium-sized rodent, and birds such as the elusive Oropendola.
the Soteño Bunting, which nests in the vines, the Black-headed Warbler, the Goldfinch or the Great Tit.The Perfect Equilibrium is an overview of the conditions of the unique ecosystem that, over the course of a year, shows how animals, insects, climate and vineyards coexist and interact in the unique nature of its territory.
The mountain ranges, the Mediterranean landscape and a semi-arid climate form the unique conditions that occur within the Jumilla PDO and are those that favor wines with a unique identity, with a lot of character, expressive, full of fruit, with good acidity and high content.
in polyphenols.
Source: DOP Jumilla
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