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In addition, several insertions have been made in printed and digital newspapers of the Region of Murcia and Castilla La Mancha with a potential impact of about 2.5 million views, as well as packages of radio spots on reference stations in both communities autonomous The campaign 'Taste, breathe and feel Jumilla' launched by the Department of Tourism this summer has reached more than 170,000 people on social networks in people concentrated in the Region of Murcia (36%), Castilla La Mancha (24% ), Valencian Community (27%) and Andalusia (9%).
The age range with the greatest impact was between 25 and 34 years, 35%, although closely followed by the 35-44 age bracket, which was 34%. In addition, several insertions have been made in printed and digital newspapers of the Region of Murcia and Castilla La Mancha with a potential impact of about 2.5 million views, as well as packages of radio spots on reference stations in both communities autonomous, with a reach of about 80,000 daily listeners, according to the EGM of April 2020. 'Taste, breathe and feel Jumilla' has been "one of the actions planned to boost the local economy after the health alert with the aim of reminding the world that our rich heritage and the Wine Route are still here for when it is possible to receive tourists", The Councilor for Tourism, María Quílez, has pointed out.
The investment made in the campaign had a cost of 7,000 euros.
The image was produced by the local companies 360virtual and BetterFly Comunicación and has consisted of videos, radio spots, digital banners and advertisements for the printed press.
Source: Ayuntamiento de Jumilla
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