Portal de Jumilla
www.portaldejumilla.com
"These are being difficult times.
In which we miss our family, our friends and the people we love.
Times in which we long for the warmth of our own.
Times in which we have to be more individual beings than ever, for That is why we want to vindicate the importance of building a community, supporting each other and being a collective force.
It is time to be a great family, the #FamiliaJumilla, full of common values ??and support, because together we are much stronger.
Thus begins the claim of the Jumilla Family campaign that wants to give a voice and support to the hospitality industry in difficult times and high uncertainty, and at the same time, thank them for their support and work with the wineries and distributors that work with the Jumilla PDO.
Also for the wineries,and wine growers are difficult times and hence the idea of ??launching this campaign arose. At the halfway point of the #FamililaJumilla campaign, the Regulatory Council is satisfied with how its recipients are receiving the pack, who send messages of thanks and photos with the campaign gesture.
This gesture is a simulation of the Jumilla logo and a common, group smile, designed with the intention of transmitting closeness, trust and joy.
The intention of this group is to promote the consumption of wines from the Jumilla PDO and transmit a feeling of joy and emotion shared among all those who are part of the campaign. There are more than three hundred establishments of all types and origins signed up for the campaign, which have begun to receive their packs.
Bars, restaurants, wine bars and creative gastronomy rooms, are receiving their gifts, sent from the Regulatory Council on behalf of the wineries and vine growers of the Jumilla PDO. The pack includes different elements that can be used in any hospitality establishment: exclusively designed so that the establishment can maintain its style, and match its image and its own personality. Each #FamiliaJumilla pack contains: a bar ice bucket, several cooling gel sleeves for bottles, professional bottle openers, masks and T-shirts for all workers in the premises, from kitchen to service.
In addition, it is accompanied by visual and informative elements so that locals who wish to can sign up for a second phase of the campaign aimed at the consumer, and are prepared to defend and present the wines of this historic PDO, one of the oldest in Spain. The promotional action is being reinforced in the social channels of @vinosjumilla with live "Instagram lives" in which every week, the person in charge of communication, Esther González de Paz has a small talk with a local attached to the Jumilla Family so that they have the reason for your support for PDO Jumilla wines.
Source: DOP Jumilla
Privacy policy
- Legal notice
- Cookies