Portal de Jumilla
www.portaldejumilla.com
| It aims to mobilize consumers through feelings, so that they consume the wines of their protected designation of origin | Today the Familia Jumilla campaign, by the president of the Regulatory Council Silvano García and the communication agency Bar Taberna de Ideas, has been presented to local media to territorial agents, the media, authorities in Albacete, Castilla-La Mancha, and Murcia, as well as the wineries that make up the Jumilla PDO and its wide territory.The campaign seeks the commitment of the hotelier, supporting it and encouraging the consumption of DOP Jumilla wines, basing its argument as follows;These have been difficult times.
In which we have missed our family, our friends and the people we love.
Times in which we yearn for the heat of ours.
Times in which we have had to be more individual beings than ever, that is why we want to claim the importance of making community, supporting each other and being a collective force.
It is time to be a great family, the #FamiliaJumilla, full of common values ??and support, because together we are much stronger.Call to actionA campaign action in normal times would be a great family photo.
However, since we must maintain security distances, we propose that there be a gesture that all of us in the #FamiliaJumilla make and that they unite us.
We want this gesture to be a simulation of the Jumilla logo and a common, group smile.
We want to make a video of the Jumilla family using this gesture, and transmit closeness, trust and joy.
Eat local produce and also get excited and smile.The campaign will consist of two parts, a first part asking for the involvement of the trade, and that they sign up for the campaign, encouraging hoteliers to offer wines from the PDO Jumilla and incorporate references in their menu.If you have a local Hospitality Fill out our form and receive our #FamiliaJumilla pack: A web form has been put on the website www.familiajumilla.com to involve all the hoteliers working with the products of the Jumilla PDO.
The Regulatory Council will start sending welcome packs from the DOP Jumilla for professionals who join the campaign.Regarding the objectives for the consumer, consumers will be encouraged to celebrate their return to restaurants with a toast with wines from the PDO Jumilla.The campaign will be online and offline, and it aims to create a community of consumers around the values ??of celebration and fun with wine, while supporting the hospitality sector with the Jumilla PDO and consumers are encouraged to visit restaurants and celebrate, since from now on you have to celebrate everything you can.Political representatives of Murcia and Castilla-La Mancha, municipalities, hoteliers and wineries of the PDO Jumilla have joined this morning to launch the Jumilla Family campaign; a total of 40 people, among whom it is worth mentioning the attending authorities who attended this presentation, and were the Deputy Minister of Rural Affairs, of the Ministry of Agriculture, Water and Rural Development of Castilla-La Mancha, Mr.
Agapito Portillo Sánchez, the Provincial Deputy of Tourism of the province of Albacete, Ms.
Raquel Ruiz López, the Provincial Delegate of Albacete of the Ministry of Agriculture, Water and Rural Development of Castilla-La Mancha, Mr.
Ramón Sáez, the Director General of Food Industry and Cooperativism Agrarian of the Region of Murcia, Mr.
José Gómez Ortega, the Director General of the Institute of Tourism of the Region of Murcia, Mr.Juan Francisco Martínez Carrasco, the Deputy Mayor and Councilor for Culture and Heritage Recovery of the Murcia City Council, Mr.
Jesús Pacheco, the Mayor of Hellín, Mr.
Ramón Rodríguez, the Mayor of Ontur, Mr.
Jesús López, the Councilor of Agriculture and Commerce of the City Council of Jumilla, D.
Juan Gil, and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce for the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, Mr.
Sebastián García Palazón, manager of the Casa Sebastián restaurant in Jumilla, and Mr.
Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the DOP Regulatory Council Jumilla, D.
Silvano García Abellán.the Deputy Mayor and Councilor for Culture and Heritage Recovery of the Murcia City Council, Mr.
Jesús Pacheco, the Mayor of Hellín, Mr.
Ramón Rodríguez, the Mayor of Ontur, Mr.
Jesús López, the Councilor for Agriculture and Commerce of the City Council de Jumilla, D.
Juan Gil, and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce for the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, D.
Sebastián García Palazón, manager of the Casa Sebastián restaurant in Jumilla, and D.
Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the DOP Jumilla Regulatory Council, D.
Silvano García Abellán.the Deputy Mayor and Councilor for Culture and Heritage Recovery of the Murcia City Council, Mr.
Jesús Pacheco, the Mayor of Hellín, Mr.
Ramón Rodríguez, the Mayor of Ontur, Mr.
Jesús López, the Councilor for Agriculture and Commerce of the City Council de Jumilla, D.
Juan Gil, and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce for the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, D.
Sebastián García Palazón, manager of the Casa Sebastián restaurant in Jumilla, and D.
Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the DOP Jumilla Regulatory Council, D.
Silvano García Abellán.Jesús Pacheco, the mayor of Hellín, D.
Ramón Rodríguez, the Mayor of Ontur, D.
Jesús López, the Councilor for Agriculture and Commerce of the City of Jumilla, D.
Juan Gil, and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce of the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, Mr.
Sebastián García Palazón, manager of the Casa Sebastián restaurant in Jumilla, and D Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.Jesús Pacheco, the mayor of Hellín, D.
Ramón Rodríguez, the Mayor of Ontur, D.
Jesús López, the Councilor for Agriculture and Commerce of the Jumilla City Council, D.
Juan Gil, and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce of the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, Mr.
Sebastián García Palazón, manager of the Casa Sebastián restaurant in Jumilla, and D Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce for the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, Mr.
Sebastián García Palazón , manager of the Casa Sebastián restaurant in Jumilla, and Mr.
Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.and the Councilor for Tourism, Ms.
María Quílez, the Councilor for Tourism and Commerce for the City Council of Hellín, Ms.
María Jesús López, representatives of the hospitality sector and associations, President of the Wine Route DOP Jumilla, Mr.
Sebastián García Palazón , manager of the Casa Sebastián restaurant in Jumilla, and Mr.
Manuel Fernández, manager of the Don Manuel restaurant in Hellín, of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.of course, accompanying all of them, the president of the Dop Jumilla Regulatory Council, Mr.
Silvano García Abellán.
Source: CRDOP Jumilla
Privacy policy
- Legal notice
- Cookies