Portal de Jumilla
www.portaldejumilla.com
On Thursday, the Hotel Nelva de Murcia hosted the Second Conference of Merchandising and Window Dressing, organized by the Chamber of Commerce of Murcia in the Plan to Promote Trade in the Region of Murcia.
Until then moved a representation of the Merchants Association ExpoBoda Jumilla, with its president Juan Manuel Coloma to the head, according to reports from this group.
For its part, Julio José Lorenzo, CEO of Trade and Handicrafts of the Region of Murcia, was responsible for opening day and then, the renowned designer Hannibal Laguna gave the first lecture entitled "Fashion, a film showcase ", in which he stated that" when we shop or prepare a parade not only present what the customer wants to buy but what you can dream.
You have to make people dream. "This was one of the main tips that the designer Hannibal Laguna gave more than 200 traders gathered.
"Large chains have more communication skills and more money, but have a problem that you do not have: they are like a big white elephant to the changes and have no reaction to a nearby dealer may have in any situation.
To them, things will come up and you default from no. "
Encouraged the designer trade professionals to reap its benefits and associate their windows to cultural or sporting events experienced by the city and be aware of today, what is happening in the city, in order to use it as bait.
The day continued with various lectures given by experts.
Merchants Association ExpoBoda Jumilla
expobodajumilla@hotmail.com
Source: Ayuntamiento de Jumilla
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