Portal de Jumilla
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The Mayor of Jumilla, Francisco Abellán and Tourism of the City Councilman Juan Guardiola Jumilla made assessment of the presence of the municipality in the International Tourism Fair (FITUR) 2009.
Guardiola has stressed, above all, the presence and activity of Jumilla in the stand of the Association of Wine Cities (ACEVIN), through the Wine Club Tour of Spain, "also were on the stand of the Region of Murcia, but only in a testimonial. "
However, in ACEVIN, Jumilla played an important role, with a tasting of sweet wines and a tasting of red wines on earth, "the wines surprised everyone because it is very peculiar, in addition to these tastings were an important claim for all the public. "
The Councillor for Tourism said that "people have a keen interest in wine tourism, industry professionals and the general public."
At the booth of ACEVIN council were present both as the president of the Jumilla Wine Route Pedro Piqueras and other authorities, including the Government Delegate and the Mayor of Jumilla Francisco Abellán.
The maximum local authority has taken stock of FITUR, noting that "this year, Jumilla, valuation is good, because we solved the problem practically stand ACEVIN was the only one who served as a showcase for our wines, our gastronomy and our flagship project "Wine Routes of Spain", because if we talk about the stand of the Autonomous Community, it was very disappointing, not only for the limited participation of the municipalities but also by the poor presentation of representing the Region of Murcia in all areas. "
Similarly, Abellán pointed out that the Ministry of Tourism and the regional government should rethink not only the stand and the colors used but how to engage even more with all the tourist areas and the people of the region and do not go van divas as the rulers of this region to Fitur. "
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For his part, Juan Guardiola has stated that the purpose of Jumilla wine route and should be "keep working and insisting that the wine tourism, the domestic tourism and related to the winemaking tradition is owned and promoted by the Ministry of Tourism through Murcia Turística, as a separate bid that we have found that arouses great interest. "
For the mayor of Tourism "Tourism is a very distinct, which covers many aspects, visiting cities, territories, culture, wineries, restaurants and parties, which have a wide range of options is attractive for the visitor."
"It's another form of tourism, other than sun and sand, health and beauty, Murcia, Lorca, Caravaca Cartagena and retire," said Guardiola.
As the number of visitors, the tourism council noted that "it is difficult to say yet, the balance by ACEVIN will the next few days, but we have seen, as I said, much interest in domestic tourism."
FITUR has shown all the material of the council tourism and wine route "have brought brochures, with the new slogan 'Taste, breathe and feel when it Jumilla', posters with the same format, as well as calendars, also the route has presented some leaflets with information on companies that are part of it. "
This material is distributed to professionals, business magazines, travel agencies, etc, and the general public.
The first day, dedicated professionals, established several contacts, for example, gave us an audio guide service that seemed interesting and we will study, "said Guardiola.
On promotion, this is done through various actions, some with Wine Routes of Spain, through the Ministry of Tourism, Jumilla participates in many international fairs and through the Ministry of Environment, Rural and Marine Affairs.
Last year, for example, Jumilla was, in addition Fitur in the International Tourism Fair of Catalonia and the Intur Feria de Valladolid.
Likewise, at the regional level, participates in local events like the Torrepacheco Tourism Fair, which this year takes place from 20 to 22 February.
Also carried out numerous activities to promote and disseminate print and broadcast media and magazines.
Finally, Juan Guardiola has stated that the best way to boost the image of Jumilla is also to ensure that wine tourism is recognized as a product, by the Autonomous Community, to increase and improve the activities that take place throughout the year, "for several years, tourism in the city has increased significantly, started from the City and has managed to involve the private sector, through the Wine Route."
The councilman added that they also are being strengthened and guided tours will soon receive a boost when the castle open to the public and scheduled activities, "in addition to the castle, another great incentive would be the achievement of the Regional Museum of Wine that would be another interesting claim for visitors to come to town. "
Source: Ayuntamiento de Jumilla
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