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The Councillor of Culture of Culture and Tourism managers accompanying Spanish Tourism Offices (26/06/2013)

After the conclusion of the First International Markets Forum managers conducted technical visits to various companies in the region, advising on marketing and promotion.

Last week, Councillor for Culture and Tourism, María Dolores Fernández, accompanied by the technique of Tourism, Josefa Perez and President of the Association Jumilla Wine Route, Pedro Piqueras, together with the Director of the Office of Marketing Institute Tourism in the Region of Murcia, Juan Angel Martinez, accompanied the directors of the Spanish tourist offices in the UK, Russia, Sweden and Germany, during the technical visit in marketing and promotion advice that made a major winery of the municipality .

Last Thursday, was held at the Center for the First Forum Tourism Qualification International Markets, organized by the Institute of Tourism attended by the directors of the Spanish Tourist Office UK, Enrique Ruiz, of Russia, Felix de Paz; Sweden, Octavio Gonzalez and Deputy Director of the OTS from Germany, Maria Navarro Sacramento.

During the session, for professionals and entrepreneurs regional tourist offices managers have conducted a series of presentations that have addressed the tourism situation, strategies and weaknesses of these countries, and the opportunities for the region and how to get the most out of them.

In addition, the directors of the Spanish Tourism Offices held during the Thursday and Friday, a number of professional technical visits advising managers of various products and companies in the region with the aim of they can optimize the promotion and marketing international destinations.

Among these visits, which is performed at our town to a local company.

This forum is a climax in the action plan established between the Institute of Tourism and Turespaña to promote and market the Region of Murcia in international markets, and includes the development of a total of 60 actions in 15 European countries: Germany (Berlin, Dusseldorf, Frankfurt and Munich), Belgium (Brussels), Ireland (Dublin), Denmark (Copenhagen), Sweden (Stockholm), Finland (Helsinki), the Netherlands (The Hague), Portugal (Lisbon), United Kingdom (London), Russia (Moscow), Poland (Warsaw), Norway (Oslo), France (Paris), Italy (Rome and Milan) Switzerland (Zurich).

Source: Ayuntamiento de Jumilla

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