Portal de Jumilla
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CRDOP Jumilla invites families who come together for Christmas to share their tables with DOP JUMILLA wines
Three generations that enjoy Jumilla PDO wines, join Christmas Day, (or any day of these dates in which we meet with our loved ones) around it.
A family that is reunited through the toasts with the various wines that characterize the Jumilla PDO: a white wine, a rosé, a red wine and a sweet wine Monastrell as an appetizer before dinner, which accompany cheese.
Appealing to the family component, the Jumilla PDO invites the main wine on the table to be a Jumilla.
Delving into the family spirit of which the wines of this historic PDO want to be part of.
Thus, he launches his Christmas message in the form of a spot that brings together several generations that come together around the Jumilla PDO wine and focuses on the importance of the natural region that marks the territory of the Jumilla PDO, where the Monastrell is born.
The wines covered by the Jumilla CRDOP have four fundamental characteristics, which, with a family component, want to differentiate themselves in a brand image, intended for Christmas shopping:
Overcoming.
With more than 50 years of history, in a globalized world where markets are constantly changing trends, PDO Jumilla has earned a respect based on effort, perseverance and a work focused on excellence.
Experience gained through more than 5,000 years of cultivation and processing.
The wisdom of generations and generations reaches our days to remind us of our humble and hardworking origin, and our ability to make good wine.
Innovation.
The incorporation of new technologies and the arrival of new generations of winemakers and farmers have led to a modernization of the vineyards, their wines, their elaborations and their designs, adapting them to the current demands of the consumer, but always respecting our origin and emblem , the Monastrell.
These three qualities are what we wanted to show in this video, where three generations of the same family share those special moments in a different way.
The overcoming of parents who have struggled to offer their children a future, the experience of grandparents who see with pride how their family has grown, and the youth of new generations, who with strength and dreams innovate our world.
On all these characteristics of the Jumilla PDO wines, without doubt the main one is the union.
The combination of a tradition, a present and a future that are the mark and sign of the cradle region of Monastrell.
The protagonists are neighbors of the Jumilla PDO
On this occasion the Regulatory Council has opted for the local character and its people, inviting people who live in the municipality of Jumilla and its surroundings to participate in this video.
Thus during the days before the launch of this campaign, the reactions of the neighbors who know the protagonists of this story have been seen, making it closer without a doubt.
The promotional video will be seen on the YouTube channel until January 7, local television, and Social Networks of the PDO Jumilla, as well as other web portals and local and regional online news.
In addition, the CRDOP plans the use of printed image in regional and local press, as well as industry and specialized magazines.
Source: Agencias
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