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Bodegas Luzón launches its "Historias con ..." strategy that unites people and emotions with the world of wine (20/12/2018)

'Historias con ...' is the leitmotiv of Bodegas Luzón's new concept of image and communication.

The company has entrusted the strategy to the Alicante company BFP, which is aimed at an audience that enjoys wine at different times of its life.

Instants that become # HistoriasConLuzón.

For a year, Bodegas Luzón and its consumers will build these stories based on moments, meetings, meetings, listening to a song or discovering a cozy corner.

Each of them paired with wines from the Luzón Collection, Luzón Premium or Luzón Organic ranges will become something special that "we want our customers and friends to tell us", assured Francisco Javier Martínez, general manager of the winery.

"More and more people choose to know our facilities through the line of wine tourism in which there are guided tours and many events during the year."

The manager of Bodegas Luzón, is convinced that the change of strategic direction will incorporate new customers to the world of wine.

With this commitment Luzón initiates the renewal of its brand strategy, adapting to the profile of those who have joined the consumption of wine in recent years, and adding them to the faithful.

The campaign includes actions in different cities and places related to the chosen themes (music, gastronomy, travel, etc.), and an important support through social networks (Facebook, Twitter and Instagram) as well as on its website.

In these channels the involvement of the followers will be sought to count their # StoryConLuzón.

The Jumillano firm thus takes another step in its strategy without losing the essence of its winemaking tradition, in the conviction that the renewal of its markets, the incorporation of new consumers, but above all the evolution of its wines must be integrated into a deep transformation of their own business growth and also in how the development of the winery is perceived.

Source: Grupo Fuertes

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